Launch notes
What we're learning about lead response, SMS qualification, and the LatchLead build.
Sep 2026
Why leads go cold in five minutes
Intent decays fast. What the data says about response time — and why "we'll call tomorrow" loses the deal.
Read →Sep 2026
The five qualifying questions every business should ask by text
Budget, timeline, location, need, decision-maker. How to ask them over SMS without sounding like a form.
Read →Sep 2026
What we're building: the LatchLead early-access roadmap
What founding members get first, what comes next, and the principles guiding the build.
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